How to earn money from YouTube is the talk of the town, but to answer that question first we need to know what is YouTube?
Well, everybody knows what it is. But the amazing fact about YouTube is it was first established by three co-workers from PayPal. Yes, that’s true from PayPal. Here is another astounding information I must share for my Bangladeshi readers and that is; one of the co-founder’s name is Jawed Karim whose father is a proud Bangladeshi and mother is a born supporter of Hitler. You should also know the fact that Jawed Karim is the human in the face of the earth who uploaded the first video on YouTube namely ‘me at the zoo’ which has been viewed for about 55 million times till October 2018.
However, YouTube started its journey in 2005; later Google bought it for US$1.65 billion in 2006. Now it is directed by Susan Wojcicki. You will be surprised when I am going to tell you that in every minute there are more than 400 hours of content uploaded to YouTube in each minute and one billion hours of content being watched in every 24 hours. Meaning that if you are reading my write up for 30 seconds then almost 200 hours of content have been already uploaded to YouTube. YouTube is ranked as the second most popular site in the world while it is the number one ranked site in Bangladesh.
Can I make money from YouTube?
Yes, you can, but you need proper guidance and perseverance to be successful in your quest. In short, you need to follow below steps:
- Enable your channel for monetization from Creator Studio.
- Connect your YouTube channel to an AdSense account in order to earn money and get paid for your monetized videos.
- Get to know the kinds of videos you can monetize and the different ad formats
Type of content you need for YouTube?
Advertisers want targeted YouTube channels with a defined demographic. They would much rather place their ads on a specific type of person than a random user. Think of this as narrow approach vs the wide approach. Make your videos with a specific type of person in mind. This is the best possible way to attract the advertisers, identifying your target demographic is the main mantra. If your targeted demographics are 21 – 55-year-old women. This is the wide approach which is too general and vague and not going to earn money for you. Your approach towards a 21-year-old girl and towards 51-year-old women would be totally different. Isn’t it? Define your audience and create videos that are catered to them.
Types of Ad:
Cost per Click (CPC):
CPC is when an advertiser paying you money based on clicks. So if a certain keyword has a CPC of $4 and someone clicks on that ad, it will charge that advertiser $4. These text ads pop up in the lower part of the screen during the video and can also show up as a square banner on the right side of your channel.
Cost Per View (CPV):
CPV is when an advertiser pays money based on views. A view for the advertiser means someone watches an Ad for at least 30 seconds or half of the ad; whichever comes first. That person could click that ad 50 times but it still wouldn’t charge the advertiser more because they’re not paying for the click, they’re paying for the view
Importance of YouTube:
In this era of smartphones, everyone is spending their lion portion of daytime on their phone’s screen. Therefore, to get the attention of common people advertisers are looking to advertise their product in these devices, and, as a result, YouTube is becoming one of the media where they are looking to sell their products. In the upcoming days, medium like YouTube will take the place of conventional advertisements and this is high time we learn how to use this google product in our favour and earn money from it.
Thanks Very Much for Your Time